Aug 23
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Google: Content Written By Tapping Into Popular Searches Is Likely Not People-First Content

Danny Sullivan, Google’s Search Liaison, commented about a popular tactic content marketers use before writing content – using trending keyword tools to find topics that are trending or popular now. Sullivan wrote “Content with the primary purpose of tapping into popular searches is probably not really people-first and wouldn’t be recommended for long-term success.”

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Google: Content Written By Tapping Into Popular Searches Is Likely Not People-First Content

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